Although it has a 2005 copyright, for some reason this book just recently came to my attention.  I regret that because the information in this book can have a powerful effect on how we operate in relationship to the world around us.  Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is a well written book which challenges the reader to think about whether or not to continue to compete in what they call the "red ocean," presumably because of the blood inference of cut-throat competition, or to move into the blue ocean, where competition is irrelevant.  What I particularly liked about this book is the inclusion of many illustrations of companies which have moved into the blue ocean and some of the background as to how they made it happen.  The book also includes strategies which any company can employ in its strategy sessions to create their own blue ocean.  I will be drawing upon the content of this book for years to come and using it in my consulting business.

Rick
Upchurch Consulting Group